Saw this on Lileks the other day.
Once upon a time, (time being mid-late 70's) I remember going to a department store (Sears or Penny's - I can't remember) and standing in line with my mother so she could pick up her fur coat that had been placed in storage for the summer. When I asked what we were doing, she explained that she stored her fur coat with the dept store during the warmer summer months. The coat was moth-balled and stored in protective cold storage or something to that effect.
We were picking it up so she could have it available during those frigid winter months in So. Cal. I hadn't even hit the double digits and even then the whole concept seemed idiotic.
Still does.
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